Zatarains Logo for Campaign

Zatarain's mission to bring zing to every meal is extended to bringing zing to everything.

The current mission: Changing one Twitter user's opinion about her boring town.

Tweet

Zatarains Tweet

We initiate bringing the flavor to @Abby98's neighborhood the only way such a flavorful brand would know how.

Zeppelin + Parachuted Zatarain's

Zatarains Zing Machine Blimp

Parade through @Abby98's Neighborhood

ADBR461_A2_ParadeFloat-01.jpg

When @Abby98 announces she has changed her mind and we've generated buzz, we reward @Abby98 appropriately: with a statue made out of rice.

Rice Statue in Akron City Hall

Zatarains Rice Statue

BEYOND THE PR STUNT

Facebook Carousel

Facebook Carousel Zatarain's Fixer Upper

Instagram Story

Newspaper Coupon Ad

Zatarains Coupon Newspaper Print Ad

Art directors: Violet Mullins and Tia LePore

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