Zatarain's mission to bring zing to every meal is extended to bringing zing to everything.
The current mission: Changing one Twitter user's opinion about her boring town.
We initiate bringing the flavor to @Abby98's neighborhood the only way such a flavorful brand would know how.
Zeppelin + Parachuted Zatarain's
Parade through @Abby98's Neighborhood
When @Abby98 announces she has changed her mind and we've generated buzz, we reward @Abby98 appropriately: with a statue made out of rice.
Rice Statue in Akron City Hall
BEYOND THE PR STUNT
Newspaper Coupon Ad
Art directors: Violet Mullins and Tia LePore