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ART DIRECTOR
How similar are you to Beyoncé? Die-hard fans find out by participating in this collaboration between 23andMe, Spotify, and Beyoncé herself.
Participants receive their DNA results within a week. In addition to early access to Beyoncé's new album, a Spotify playlist is made based on participants' genealogy and top hits from around the world.
When the users and Beyoncé have both released their results, participants can find how their DNA measures up to Bey's in the 23andMe app or on 23andMe.com. There they will also have access to the prizes, including merch that shamelessly flaunts their results.
In the 23andMe app
AR filter to flaunt results
Winner Notification
Grand Prize Winner's Direct Mail + Social Buzz
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