Leveraging their iconic imagery and rich history, Airstream helps its community celebrate by inviting travel-lovers to join the world's largest caravan on the Silver Trail.
Airstream owners are directly invited to join the Silver Trail with a package in the mail containing a personalized letter, Yeti tumbler, and journal.
Once the word is out, Airstream lovers and owners alike will have access to Airstream's Silver Trail website where they are encouraged to follow the Silver Trail caravan and to join other stylish travelers at one of the many pop-ups along the trail.
Copywriting by Addie Berger
Creative Tech by Valerie Droop