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ART DIRECTOR
Lucky's Market is a chain of grocery stores for shoppers who want local organic food but aren't part of the crowd of organic-fanatic shoppers who can name all twenty-something kinds of salts.
Single Page Spread
In-store, customers can find a lighthearted pocket guide for the one who wants to pretend they grew the produce themselves and for the one with a budding enthusiasm for the organic food Lucky's Market offers.
Inside the aforementioned book
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